Building a Cross-Border Investment Decision Manual: A Structured Approach to FDI Market Entry Assessment
This manual is intended for corporate strategy leaders, international business leaders, investment analysts, and investment promotion agency personnel. It explains how to transform cross-border investment and market entry decisions into a structured, reviewable, and executable internal decision-making manual, covering basic concepts, analytical frameworks, step-by-step processes, assessment indicators, common risks, public cases, and checklists.